Does small social enterprise have a chance in the Work Programme?

The Government launched its much-talked-about Work Programme today - "probably the biggest payment-by-results scheme in the world" according to Employment Minister Chris Grayling - and one that aims to help 2.4 million unemployed people back into work over the next five years.

The big idea is for what's been described as a giant dating agency, where people who are out of work will be matched to suitable employers. The focus, we're told, is on specialist provision and sustainable employment.

The money has already been allocated to the tier 1 and 2 contractors who hold the risk if they are unable to match the required number of candidates to jobs to make ends meet. See today's Telegraph article and Thursday's Guardian piece, which does a good job of explaining payment by results.

And this is where it gets interesting. It is up to these big players to decide how best to achieve the results that will win the more lucrative payments, such as more than £13,000 for getting an ex-incapacity benefit claimant back to work.

Some of them will, no doubt, try to build success with these clients in-house or with a small range of preferred providers who they've worked with before. How much of it filters down to the small specialists, like Poached Creative, will remain to be seen.

Where are the jobs?

Results would be all very well if there were jobs enough for everyone. But the two main areas where Poached Creative works - Hackney and Haringey - have been name checked by the Work Foundation in the top 10 areas of the UK where it is likely to be difficult for the Work Programme to be delivered profitably.

Hackney has the second-highest ratio of out of work residents to job vacancies in the UK, an unemployment rate of 19.6 per cent and one of the highest rates in the country of entrenched long-term unemployment. According to analysis published on Touchstone Blog it is also one of the areas that has been hardest hit in the recent round of government spending cuts. Even if the Work Programme manages to reach and help these people, it could be that the jobs simply aren't there.

Taking a chance?

The creative sector is one of Hackney's growth areas and, as a specialist service helping long-term unemployed people to get jobs in media and the creative industries, organisations like Poached ought to be the perfect candidates for Work Programme subcontracts.

But Rob Greenland at The Social Business is sceptical.

"There is potential for difficulty when a big company (the Prime Provider) is tasked with collaborating with lots of smaller providers. Government would have us believe that they’ll all play happy families, nurturing the young’uns and small’uns so that together they can share the proceeds and make the contract a success. I’m afraid I just don’t believe that it will turn out like that in a lot of cases."

It's worth reading his full blog.

I'll be happy to be proved wrong, but my fear is that we're too small, too untried and, frankly, too innovative to prove an attractive partner for providers trying to make ends meet in a difficult economy.

Find out about Poached Creative's training and work experience and read the concerns about how the Work Programme might affect people claiming benefits from In My Shoes.

If you were still wondering what Poached is about...

I couldn't put it any better than one of our trainees, Brij, who has just got his first full-time job as a care worker in Tottenham. What that has to do with writing and communications, you might well ask.

I've always wanted Poached to be about helping people to find out what they're good at and gain the confidence to go on and do the things they want to do with their lives. Communications is the world I know and understand, and it's a great way to help people open up to oneanother and to the thoughts and ideas within themselves.

The way Brij explains it really touched a chord with me (and, without wanting to be too soppy about it, his email did bring a warm tear to my eye).

On Fri, Jan 8, 2010 at 3:56 PM, Brij Burrun wrote:
Hey Jess,

I got your text, and thanks for sending the reference.

I'm also very thankful for the support you gave me whilst at Poached, as I think it has helped me a lot in finding a job that I am interested in (Health Care).

I honestly think, if it hadnt been for Poached, I probably wouldn't have even bothered looking for a job in the care field, so right now I would still probably be unemployed and very frustrated.

Thanks again for everything - your time, support, information, guidance, training, confidence, and motivation...

Will definatly be in touch, and let you know how it all goes.

Take care.

Brij

Read Brij's blog from his time at Poached Creative.

Poached Creative pilot - summary of results

Over six months, Poached Creative helped eight people to gain an understanding of, and skills in, either writing or design. The pilot project aimed to provide experience and a track record for Poached in working with people who were long-term unemployed. It was also intended that the experience would help Poached to begin to build its portfolio and attract commercial clients. From April to October 2009 all the aims were either met or exceeded.

• 2 trainees completed a graphic design and communications programme
  
• 5 trainees completed a writing and communications programme
• of these, 2 trainees completed twelve-week programmes and 5 completed six-week programmes
• 1 trainee did not complete the programme
• 5 of the trainees were referred by the Careers Development Group (CDG), a charity specialising in getting long-term unemployed people back into work
• 2 were referred from Camden Calling, a social enterprise giving vulnerable people access to the art and music scene
• 1 trainee found us on a volunteering website.
  

Trainee outcomes

All trainees improved overall in their own assessment of their knowledge of, and their skills and experience in:

• interpersonal communication
• written communication (writers)
• writing for the web (writers)
• design principles (designers)
• file formats and requirements (designers).
  

Knowledge of writing for the web, web standards and principles and web technologies were the areas that saw the greatest impact in terms of trainee knowledge. For all but two trainees, the experience demonstrably improved their overall confidence and sense of direction. Many of the trainees talked about how the programme raised their self-esteem, helped them find motivation and gave them a sense of pride in what they had achieved.

Some comments from the trainees included:

"I really like the fact that it’s real work that you’ve got to get it right. I was being trusted with that and it really raised my self-esteem - that’s pretty important."

“Confidence in my own ability, interview skills, experience writing for professional organisations, feedback about my writing…I wish it could have been more than one day a week.”

"You've been a huge help in helping me get my confidence back."

"Good just coming into Poached each day and working with everyone. Getting up early and getting into good habits and a routine. It was difficult at first but it got easier."

"For anyone who wants to do anything involving web pages, journalism or writing, I think it’s a good idea."

“Very stimulating.”

"I've learnt loads, loads!"

“It was good, thank you.”

Read the trainee blogs for their first-hand pictures of the programme and their development.

Poached Creative is happy to share its practice with other organisations with similar social goals. If you would like to find out more about the project, or to see the full report, please email us.

The gentle art of delegation

In my seven or so years as a manager, delegation was a skill I developed fairly organically. Like most things I do, I tried to put myself in the shoes of the other person, tried to understand what their questions and concerns might be and tried to make sure I gave them the right mix of freedom to do the job as they saw fit, backed up with instruction and support where needed.

I think my tendency, as a more junior manager, was to learn exactly what needed to be done through doing it myself, then walk the other person through it in detail. This is fine if the person is inexperienced and unsure of their abilities but it doesn't do much to foster self-sufficiency or even to improve what might have been a flawed process.

Over time I've taught myself to step away more and allow the people I'm delegating to the freedom to do things their way - a focus on outcomes over process. There's a very simple graph that illustrates this but the concept of leading an individual or team through the various levels of delegation is actually quite a powerful one.

Done well, delegation can really pay off for both sides. The employee benefits from having the freedom to do a job in a style that suits them and from the chance to develop their skills in a supportive environment. The employer is able to release time for other things and benefits from motivated staff who are continually building their skills and taking on new challenges.

Of course, this could all sound like wishful thinking except for the fact that it actually works. Over the last few weeks Angela has taken on lead responsibility for a major web project, has conducted interviews with case study subjects and is now seeking out two laptops for the new trainees who will start in a couple of weeks. This week she suggested that she'd like to keep volunteering with Poached beyond her 12 week traineeship, which is fantastic news for me.

So, what are my tips for successful delegation?

• Ask what people want to do and how they want to develop - then find relevant tasks to delegate.
• Explain why you need something done. Eg, we really need these laptops in two weeks' time and it would be incredibly helpful for me if you could sort it out.
• Ask for the person's ideas of how to tackle a problem and talk through any differences in approach.
• Be clear how much responsibility you are delegating. Eg, I'm happy for you to do this however you see fit, or, can you write up a plan and run it past me?
• Give ample opportunity for questions and clarification.
• Check that they are comfortable with the task and ask if there's any support they need.
• Work out together how success will be measured.
• Check progress.
• Be sure to give clear feedback using real examples.