Poached Creative pilot - summary of results

Over six months, Poached Creative helped eight people to gain an understanding of, and skills in, either writing or design. The pilot project aimed to provide experience and a track record for Poached in working with people who were long-term unemployed. It was also intended that the experience would help Poached to begin to build its portfolio and attract commercial clients. From April to October 2009 all the aims were either met or exceeded.

  • 2 trainees completed a graphic design and communications programme
  • 5 trainees completed a writing and communications programme
  • of these, 2 trainees completed twelve-week programmes and 5 completed six-week programmes
  • 1 trainee did not complete the programme
  • 5 of the trainees were referred by the Careers Development Group (CDG), a charity specialising in getting long-term unemployed people back into work
  • 2 were referred from Camden Calling, a social enterprise giving vulnerable people access to the art and music scene
  • 1 trainee found us on a volunteering website.

Trainee outcomes

All trainees improved overall in their own assessment of their knowledge of, and their skills and experience in:

  • interpersonal communication
  • written communication (writers)
  • writing for the web (writers)
  • design principles (designers)
  • file formats and requirements (designers).

Knowledge of writing for the web, web standards and principles and web technologies were the areas that saw the greatest impact in terms of trainee knowledge. For all but two trainees, the experience demonstrably improved their overall confidence and sense of direction. Many of the trainees talked about how the programme raised their self-esteem, helped them find motivation and gave them a sense of pride in what they had achieved.

Some comments from the trainees included:

"I really like the fact that it’s real work that you’ve got to get it right. I was being trusted with that and it really raised my self-esteem - that’s pretty important."

“Confidence in my own ability, interview skills, experience writing for professional organisations, feedback about my writing…I wish it could have been more than one day a week.”

"You've been a huge help in helping me get my confidence back."

"Good just coming into Poached each day and working with everyone. Getting up early and getting into good habits and a routine. It was difficult at first but it got easier."

"For anyone who wants to do anything involving web pages, journalism or writing, I think it’s a good idea."

“Very stimulating.”

"I've learnt loads, loads!"

“It was good, thank you.”

Read the trainee blogs for their first-hand pictures of the programme and their development.

Poached Creative is happy to share its practice with other organisations with similar social goals. If you would like to find out more about the project, or to see the full report, please email us.

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