Paying off

Poached Creative has just won its first paying client. A small start, yes, but a milestone that shouldn't go unnoted on these pages.

This is testament to the hard work of the team - me, Chris the designer and Angela - who have all been toiling unpaid for the five months of this pilot.

If there's any one lesson I've learnt from the experience so far it is that no matter what industry or sector you're in or who you work with, cold hard cash is an absolute necessity.

Now we've proved we're capable of earning it I think more will be forthcoming.

I have a bit of a theory of like things. Odd socks for example - just the odd ones, mind - tend to hang about in groups. Don't even try hunting, you'll never find the pair. Flip flops are the same. Find one lone flip flop on the beach and I bet you'll quickly find another in a completely different size and colour from the last. Abandoned shopping trolleys too. Find one floating in a canal and no doubt there'll be another on the tow path nearby.

I think earning money is like that. Attract a paying customer and chances are, if you don't mess it up, more will come your way. Success attracts success and I'm confident that after months of struggling to prove itself and become market-ready, Poached is on the way up.

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