Social Saturday 2015 continues to inspire people to BUY Social!

By Sana Amos

Social Saturday marked another huge success on 10 October, with well over 50 events nationwide showcasing the contribution of over 70,000 social enterprises to the UK.

The momentum of the awareness day campaign received widespread coverage across local and national press, as well as on social media. With high profile twitter support including the Prime Minister and Jamie Oliver it was no surprise that #SocialSaturday2015 was trending across social media platforms.

Today is #SocialSaturday2015, the day to celebrate social enterprises. Use your spending power and #buysocial today! pic.twitter.com/M6w7L7Rrik

— UK Prime Minister (@Number10gov) October 10, 2015

Today @SocialEnt_UK & @cabinetofficeuk celebrate #SocialSaturday2015 small changes make a big difference #buysocial http://t.co/KopBb6TuBy

— Jamie Oliver (@jamieoliver) October 10, 2015

Enterprises across the UK got in the spirit of Social Saturday by running events to showcase and promote their services to the public and highlight how every day they make a positive social and environmental impact.

One good example that truly demonstrated how social organisations can bring the community together was Divine Chocolate, the award winning chocolatier and social enterprise. They celebrated the day in style by hosting a free fair, that brought London’s social businesses in fashion, food and drinks sector together at the Lexi Cinema, itself a social enterprise.

Speaking of the significance of the day Peter Holbrook CBE and CEO of Social Enterprise UK, said: “Social enterprises are redefining how business gets done. When you buy from them, society profits. Social Saturday is all about celebrating and raising awareness about our growing movement. This year we want to really put social enterprise on the map through a range of events across the country.”

At Poached Creative we are proud to be working with Social Enterprise UK to produce the branding and campaign materials for the Buy Social campaign, that helps to support and promote social enterprises like ourselves across the UK.

Social Saturday 2015 almost upon us

By Yousif Farah

One in a series of blogs celebrating Social Saturday

In the build up to Social Saturday 2015  Poached Creative is profiling social enterprises that trade with the public in East London.

In our previous blog dedicated to celebrating Social Saturday 2015, we went through the concept of social enterprises, its history  and development, and how in a short space of time they have become an integral part of everyday life, impacting individuals, societies and the economy.

We also embarked on a voyage aboard the Hackney Pirate’s ship of adventures, but this week we will focus on a sports social enterprise which we are immensely proud to have in our local area of Dalston, East London.



Circle Sports

Photos by Stephen Archer
 (Big Issue Online Journalism trainee).

Circle Sports is a social enterprise trading in sport’s clothing and equipment. They provide practical customer service work experience, training and mentoring to young people aged 18-24, in their trendy Circle Collective shop on Kingsland High Street,

In their four short years of existence they have helped many people progress through their lives, pulling them out of hardships and into a stable life and promising future.

Denis is truly a shining example and testament to the outstanding work Circle Sports is providing to young people. He arrived from Lithuania and managed to teach himself English in less than seven months, after which he was referred to Circle Sports via the Job Centre. It took Denis no time to prove himself as an asset to the company; he shone as a diligent young man. However, he then suddenly disappeared.

Staff tried hard to track him down until they managed to find him and found out that he had been made homeless. They provided him with help and assistance and helped him get back on his feet and find accommodation. Eventually - with some help from Circle - he secured a trainee role in construction with their sponsor Land Securities.

Inspirationally, since starting work at Land Securities Denis has won their Employment Strategy Award in the 18-24-year-old category.

Denis is just one of the countless people guided and assisted by Circle Sports, who will be joining in the celebrations of Social Saturday 2015 on the 10^th of October.

Turly Humphreys, Founder and Managing Director at Circle Sports says:

“Since we started in 2011 Circle has helped many young people discover their true potential and secure full-time employment, alongside improving workplace skills, confidence and a positive mind-set.”

“My advice to new and emerging social enterprises is to have a commercial aspect to help them cover the cost of running a social enterprise."

5 tips for marketing your social enterprise

By Michelle Stannard

On Social Enterprise Day our Director, Jessica Smith, reveals the five steps to marketing success for social enterprise.

Make no mistake, marketing is hard work. It's time consuming, it takes planning, and it takes tenacity. In the social sector, you've got twice as much to shout about but which do you put first, your products and services or your social value?

The answer is: it depends. The first step is to understand who your audiences are and what they most value. Only then will you be able to tailor your messages to hit the right note, with the right people.

1.   Involve your target audience

Work out who your key audiences are. For social enterprises it's most likely they'll be your paying customers, beneficiaries, funders and supporters. Ask yourself who you need to reach most and why? At Poached, we love to bring in the type of people who will receive the message to create the message. Co-creation provides insight and builds authenticity. You can also find out more about your target audience quickly and cheaply through online surveys, stakeholder telephone questionnaires or engaging with them on Twitter.

2.   Build compelling stories

People are touched by other people’s stories. Behind every brand, project and organisation lies a story, and it’s the way you present this that is important. A powerful story told in the right way with the right link to your organisation will make for effective marketing. Think about the stories going on in your organisation every day and commit to finding some resource to capturing them in written case studies, photography and film.

3.   Flex your USP

How many times have you been told to find your USP? It's standard business advice but it's far from simple if you're social. The truth is, what's unique about you may not be a selling point! You're going to need to talk to a range of stakeholders to truly understand what they value that's unique about you - and it may or may not be your social value. Once you find it, use it. But be flexible - you may need different messages for different audiences and channels (see next point).

4.   Plan your communications channels

Jess is in Plymouth this week for Plymouth Enterprise Week, sharing the story of the #BuySocial campaign and expanding on these points in the  ‘Future Business: Marketing for the social sector’ on Friday 21 November.

It seems obvious but many organisations just aren't making the most of the various marketing channels available to them. Map out all the communications channels you have access to - these will include those you own, like your newsletter and website, and loads of channels owned by others that are open to you. Submit your news to Social Enterprise UK, Community Newswire and your local press and trade press. Use your networks and social networks to cross promote. Channel planning is an essential part of your communications and marketing plans.

5.   Empower people to spread your messages

The best advocates for your organisation will be your customers, beneficiaries and stakeholders. Give them the tools to promote you and watch your reach spread! You'll need to be prepared to relinquish some control, but if you make it easy for people to share your key messages, they will. Take a look at the recent snowballing effect of online campaigning tools and social media for the residents of New Era Housing Estate and how many people (and influencers) they have mobilised in their fight to keep their rents affordable. 

Buy Social showcased to PR industry

The City of London Guild of Public Relations Practitioners and the PRCA held their first ever “Buy Social” forum, on 10 June, which aimed to persuade agencies and in-house teams to buy from social enterprises.

The event, hosted by Lloyds Banking Group, was attended by members from across the PR spectrum and featured a panel discussion and a showcase of social enterprises and networking.

Jonathan Chandler, Master of PR Guild delivered the opening speech and moderated the debate, which focused on identifying actionable next steps and addressing any concerns or issues arising from them.

Among the speakers were Matt Cartmel, Communication Director of PRCA; Suzanne Jones, Business and Support Director of City of London Corporation and  Celia Richardson, Director of Communications and Policy at Social Enterprise UK.

The Director of Poached Creative Jessica Smith also spoke to share her experience of working with the PR sector. She said:

"We work to put creative communications jobs within reach for disadvantaged people. You want to diversify your industry and we can help with that. Social entrepreneurs come from a range of backgrounds with experience in the media, corporate and charity sectors and we're keen to work in partnership with you on issues like this."

"Take a look at the directory and you'll see that there are social enterprises for almost anything you would want to buy. The most powerful way you can support the social enterprise sector is to trade with us."

The Buy Social Directory was launched on 4 June at the Guildhall by the Minister of Civil Society, Nick Hurd MP. To find out more visit http://www.buysocialdirectory.org.uk/ .

Social Enterprise Day 2013

The contribution of social enterprises was recognised in Parliament today with a special event held in the Commons by the APPG on Social Enterprise to mark Social Enterprise Day 2013. 

Highlights of the day included: a new supply chain guide for businesses by Social Enterprise UK, a new Buy Social animation narrated by John Bird, founder of The Big Issue, and Social Enterprise Belu Water won a contract with the Houses of Parliament.

MPs and business leaders attended the event at the House of Commons, hosted by the All Party Parliamentary Group (APPG) on Social Enterprise, to learn more about including Social Enterprises in their supply chains. They heard from speakers including Karen Lynch, CEO of Social Enterprise Belu water, Hazel Blears MP, and Jo Swinson, Minister for Employment Relations and Consumer Affairs.

Poached Creative's work was a key part of Social Enterprise Day 2013. We designed and produced the new materials to support the second phase of the Buy Social campaign - encouraging corporate businesses to buy from social enterprises. This included new display boards featuring Edwin from Give Me Tap, a We Buy Social badge for commercial organisations to show their commitment to social enterprise and Buy Social postcards to promote social enterprise to the public.

A new supply chain guide to help businesses learn about including social enterprises in their supply chains was designed by Poached Creative and we featured alongside several case studies for our work designing the first Social Impact Report for Landmarc, the UK’s 3rd biggest Land Manager.

Jo Swinson encouraged the businesses in attendance to 'buy social':

“Customers and investors are increasingly thinking beyond simply the prices they are paying and the returns they are seeing. They rightly want to know what steps a business is taking which will have a positive effect on the environment, society, their local community and the employees, before making their decision. In order to build a stronger economy and fairer society we need more diverse businesses - social enterprises very much fit the bill.”

Social Enterprise Day marks the one year anniversary since the Buy Social campaign, conceived and created by Poached for Social Enterprise UK, was first launched. Peter Holbrook, Chief Executive of Social Enterprise UK, said:

“Just like having a carbon footprint, every business has a social footprint and this can be strengthened by the purchasing of goods and services from social enterprises. Lots of social enterprises are small to medium sized businesses that operate locally and so what might be a relatively modest spend for a corporate can make a very big difference to a social enterprise and their impact on a local community.”

Find out more on Social Enterprise UK's  Buy Social page  and join the conversation on Twitter using #buysocial